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DEVSOC Beanie Hat


Available 1st Feb 22… You will need to sign up to their Social Media to find out exactly when this will be released.


I am a big fan of The Development Society, or DEVSOC as they are better known. I’ve known the “Head of Waves” for quite some time now, and I was lucky enough to have been given one of the production samples of an upcoming release to try out…

As well as the philosophical side of what they do, they also have some really high quality merch!

Their merch falls into two categories. The Longum Inter Est Range (trans: The Road is Long) where you have to earn the right to buy it through completing some form of physical challenge. Or, there are the limited release items. By limited, I mean very much so. There are very low numbers, and the window to purchase them is VERY short. This hasn’t stopped the DEVSOC crew from selling out in a matter of minutes on multiple occasions.

All of the merch is of a very high quality in terms of construction and materials.

Also, because it’s DEVSOC, you never know what they are going to release next!


It’s a woolly hat. But, because it’s DEVSOC, it’s not just any woolly hat.

First up, and most importantly, it’s pure merino wool. Merino wool is much finer and softer than regular wool. It is grown by Merino sheep that graze the highlands of Australia and New Zealand. It has many benefits over normal wool, and synthetics. Indeed I have been using merino base garments for quite some time now due to their performance.

It is naturally thermo-regulating. When it’s hot, the fibres absorb your body’s moisture vapours and evaporate them outside of the fabric. But in wintertime, these moisture vapours condense inside the fibre, giving off heat and keeping you nice and warm. This gives a high degree of comfort, regardless of your activity level.

Next,  merino wool absorbs all odour molecules and only releases them upon washing. This means that if you are wearing the garment for long periods, you won’t get all stinky. On top of that, you don’t need to wash it each time you’ve worn it. Just hang it in the open air for a bit and you’re good to go.

Merino is very quick drying. If you do get it wet, it will be dry as a bone in no time. Even better, it still maintains around 60% of its thermal efficiency when it’s wet through.

Unlike traditional wool, it isn’t itchy. This is due to how fine the fibres are. Merino wool fibres are only 17 microns thick. To put that into context, human hair is 60-180 microns thick.

Finally, it is natural and renewable. It grows on sheep, and it is biodegradable. No microplastics from this hat!

The design is a traditional fishermens’ style. A close sitting, chunky, ribbed knit, which gives plenty of insulating air pockets, as well as adding to the natural elasticity of the wool to give a great fit.

The hat also folds back on itself on the bottom edge giving a nice double thick layer to keep your ears warm. There is a difference in the knit pattern between the crown and the headband that gives the hat a great-looking texture contrast.

Like all of DEVSOC’s products, their flamingo “Errol” logo is proudly displayed, embroidered on the headband. Unlike other products it is embroidered in a subdued colour, to match the wool. This, I am told, is because DEVSOC want it to be usable by folks in uniform as well as regular guys, like me. This dual use is why they have chosen the great looking olive green colourway.



This is a fantastic hat. I have worn it to death in the recent cold, wet weather.

It has not let me down at all. It is warm without getting sweaty and itchy if you do start to get a bit warm. It stops the wind, unlike most other knitted hats I have worn.

Most of all, it is really comfortable. It grips your head nicely, without being too tight, so it doesn’t slide down over your eyes. Nor does it have excess material in the crown making you look like your head is deformed. The naturally soft wool feels great next to the skin.

This has become my go-to winter hat! I will be wearing it all winter, around town as well as on the hills!


Mega comfortable, well made and high quality materials.


Cost – £££: £31.99, this is a high quality item. You will only buy one of these…
Value for money 1-5: 5. You more than get your money’s worth.  Really high spec and well made.
Ease of use 1-5: 5, Well designed and well made.
Construction 1-5: 5, Well made with clear attention to detail in the construction.
Allyness 1-5: 4 It’s got that old-school Falklands vibe to it…

This Kit Pest Review was written by Peter Swift. Hopefully you enjoyed it and if you have any thoughts or comments related to this article then leave a comment!